Whether it be for marketing or advertising, any good strategy will have two components; market analysis and action steps. Marketing and advertising companies will help your company in the development of strategies that work. Strategy is about thinking ahead so that your business can continue to grow despite changing times and trends. In order to have a good strategy for the future you need to have these two components in place but each component is much more intricate than it seems at first glance.

Analysis

When marketing and advertising companies do their market analysis of a specific industry for their clients, they are very closely studying a large amount of data. Firstly they need to get a good overview of what is happening in the market now and how your business is fitting into the scheme of things. What are the strengths and weaknesses of your company and which opportunities can your company take advantage of. Is the current market in an up phase or a down phase and is your business thriving in the markets current phase or is your business suffering?

What is the history of your industry. History often repeats itself so keeping this in mind we can learn from it and work out possible scenarios that could play out again. Analysing the past the marketing and advertising company can also make projections about the future.

Action

Once research and analysis has been performed the company can now work out an action plan. A plan that will allow you to minimise your company’s weaknesses and amplify its strengths. The actions steps is about making the changes that need to be made in order for your company to grow through current and future times. By making use of marketing tools a well thought out action plan can be put into place to take your business to the next level.

Remember that with a well thought out strategic plan, half of the work is done - the rest is simply following the steps and being flexible enough to change if unforseen scenarios come into play.