Effective communications in any company is of utmost importance and this is especially true in start up and small businesses. Small businesses and start up businesses often do not have the funds needed to launch big advertising campaigns and so more emphasis needs to be put on communications and public relations. A communications company can help put your company on the map by using tools other than advertising at a much lower cost.
Here are a few good reasons why you should hire a communications company to help you build brand awareness and brand loyalty.
Banner blindness and the future of advertising
Recent studies done on the effectiveness of online advertising has shown that people have developed what is termed 'banner blindness'. Banner blindness, simply put, means that people are no longer paying attention to the ads which pop up on their screens. People are content focused. We use the internet mainly to search for information and not to buy products.
For this reason advertising agencies have needed to change their approach and now more and more advertising budget is being spent on content marketing. A communications company can help you with generating the correct type of content about your product to increase product awareness as well as building your brand image.
Trusting the third party
When people see advertisements they are more distrusting of the value of the product or service because they understand that advertising is about selling. For this reason people tend to trust third party sources of information over advertisement. Newspaper articles, press releases and testimonials work well at gaining the trust of those who are reading them.
That been said, you need to know what to communicate and how to communicate it in a way which is effective and will gain the maximum response. This is why it is advisable to consult with a communications company and have them work out a plan that will suit your company's budget.