P and P Drives Integration across Disciplines
30th November 2011 - Johannesburg - P and P Communications (P and P), a focussed leading business-to- business communications’ agency, has revamped its website to more accurately reflect its integrated services.
Started
in 1984 P and P has evolved from being a public relations agency to a
full integrated communications firm offering public relations, online,
advertising and events. P and P is one of the few agencies in southern
Africa that specialises in business-to-business communications.
According
to Trish Pichulik, md of P and P, B2B communications is a highly
specialised field, where you need to understand the dynamics, as well as
the media playing field and how to address these sectors.
“Often
our clients have multiple target markets, so we need to drill down and
address all these vertical bands in order to market their products and
services effectively”, says Pichulik. P and P has extensive experience
in the technology and industrial B2B space, handling large multinational
blue-chip companies, as well as high impact SME companies.
“We
take a novel approach by looking at all the touch points of a company,
and then using a mix of all the relevant marketing tools to reach them,
from PR, advertising, online to events, as well as new media and
ensuring that everything dovetails to leverage maximum impact,” she
adds.
According
to Pichulik, gone are the days where advertising, PR and other
marketing tools exist in silos. “The dividing line has disappeared. To
be truly effective, you need to embrace all tools in an integrated way
and use them collectively to create impact. This also includes embracing
the new media and integrating it into the media fold.”
EDITORIAL CONTACTS
Contact
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or
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at P and P Communications on 011 447 3511
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