Marketing is all around us. We are exposed to various forms of marketing daily. Turn on a television or tune into a radio broadcast and advertisers hit the public with details about a hot new product or service. This is a type of consumer marketing that reaches every media outlet. Business marketing
is very similar. This type of marketing is primarily directed at another business. One business is trying to encourage another business to try their services or products. This type of marketing is intense and usually targets a very small group of business owners or companies.
Consumer marketing uses popular outlets to reach the consumer, for example, ads in magazines and newspapers, messages on billboards, commercials on television and radio and social media campaigns. Business marketing uses a different type of strategy to reach their chosen targets. Commonly, they will advertise in trade publications, send direct mail or even contact the company directly by telephone or email, participate in indusry events, or run a digital campaign on relevant websites or portgals.
Read more: Consumer and Business Marketing