There are a few hot new trends emerging in the industry that we all need to pay attention to. Recent conferences featuring Brian Solis, Jay Baer and Mack Collier highlighted these themes, among others, as being important to media and public relations in 2014.

Use your superfans to do marketing for you

One of the most effective ways of growing your business is through referrals. You get referrals from your biggest fans and happiest clients. Your media and public relations campaigns need to focus on really connecting with these fans. The more they feel that you care about them, the more likely they are to find new clients for you and generate referrals for your company. Knowing your fans and connecting with them effectively is far simpler than trying to convert the fans of other brands.

Strategic communications is a central cog in the wheel of media agencies' campaigns. A well designed strategy and plan can boost brand value, enhance customer and partner relationships and build a company's reputation. However, it is not too difficult to sabotage your own communications plan. Here are a few things that media agencies should avoid doing.

Insufficient ties to business outcomes

Sometimes media agencies' communications are viewed as something akin to legal counsel. Other times they are used only for brand visibility. They should be viewed as a way to build and enhance relationships. They should be closely linked to the company's values so that an accurate and cohesive picture of the company is shown to the public.

There is some conjecture that credibility has less value than awareness when it comes to marketing public relations communications. Yet most companies want to have good reviews. This is because credibility does have value when it comes to marketing. Bad publicity is not something that any company wants and the adage ‘any publicity is good publicity’ doesn’t really cut! Few people will want to do business with companies that are featured in bad publicity statements.

When it comes to media agencies in Johannesburg there are a few key habits or qualities that you need to cultivate if you want to be successful in what you do. Here they are:

Media agencies in Johannesburg need to be proactive

Opportunities for effective public relations do not just appear. Sometimes you need to be proactive and create those opportunities. No successful media agency will just sit around and wait for opportunity to show its face.

2014 is here already and, as usual, things in media and public relations are changing. There are a few hot new trends emerging in the industry that we all need to pay attention to. Recent conferences featuring Brian Solis, Jay Baer and Mack Collier highlighted these themes, among others, as being important to media and public relations in 2014.

Use your superfans to do marketing for you