Strategic communications is a central cog in the wheel of media agencies' campaigns. A well designed strategy and plan can boost brand value, enhance customer and partner relationships and build a company's reputation. However, it is not too difficult to sabotage your own communications plan. Here are a few things that media agencies should avoid doing.

Insufficient ties to business outcomes

There is some conjecture that credibility has less value than awareness when it comes to marketing public relations communications. Yet most companies want to have good reviews. This is because credibility does have value when it comes to marketing. Bad publicity is not something that any company wants and the adage ‘any publicity is good publicity’ doesn’t really cut! Few people will want to do business with companies that are featured in bad publicity statements.

When it comes to media agencies in Johannesburg there are a few key habits or qualities that you need to cultivate if you want to be successful in what you do. Here they are:

Media agencies in Johannesburg need to be proactive

Opportunities for effective public relations do not just appear. Sometimes you need to be proactive and create those opportunities. No successful media agency will just sit around and wait for opportunity to show its face.

Media agencies in Johannesburg need to keep the outputs in mind

Media relations has always been an important part of public relations work. Media relations involves the interaction with the public through channels such as newspapers, television, radio, Twitter and Facebook and other digital platforms. There are many ways in which it can be used to boost the visibility and reputation of your company.

What is media relations for?

It has been found that using plain English, not the English of PHDs, is a very effective writing tool. No one likes to be made to feel stupid and feeling the need to look up the meaning of every second word can definitely make someone feel irritated. You will quickly lose a large portion of your readership as they simply do not have the time and energy to wade through your complex language.

For example, it’s important that writers working for marketing companies in Johannesburg for the technology sector, should have a good general understanding of the industry and drivers, but they don’t need to be technically competitent to get the message across.