Online
Web marketing services
P and P’s online services work hand in hand with our comprehensive PR services to deliver integrated communications that touch your markets at every point - whether it’s an email shot, excellent content rich website, digital campaign to drive traffic, Google Ad Words or web PR articles. P and P takes your online platform to the next level and makes it work for you as a powerful and cost effective marketing tool that delivers results, whether the objective is educational, enquiries, leads or sales.
Intrinsic to P and P’s web services is a strong online strategy that supports your business objectives and is ultimately measurable.
Our range of online services includes:
Google Analytics and ROI reports
P and P specialises in Google Analytics and spends a lot of money and time in honing our skills to provide you with the best service. This web analytics solution will give you rich insight into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features allow us to analyse your traffic data in an entirely new way. With Google Analytics, we can strengthen your marketing initiatives to deliver results. As an interesting exercise, give us a call on +27 11 447-3511 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it to do a free analysis on where you rank on Google compared to your competitors!
Mobile marketing solutions
One of the real up-and-comers in this new era of digital marketing is mobile marketing. It is regarded as the 7th mass media and is fast becoming a mainstream marketing channel both abroad and in South Africa. Let P and P assist you to capitalise on mobile technologies to enhance your customer service and drive sales and revenue, and incorporate mobile into your overall marketing strategy. Give us a call on +27 11 447-3511 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we’ll to do a proposal and costing for you to see if mobile marketing can assist your business and improve your bottom line!
Web site maintenance
P and P enjoy pretty and sexy websites with all the latest gizmos, but our objective is really to develop web platforms for marketing purposes. Once your website goes live, we are there to ensure that the content remains fresh and relevant and that Google rates you in the race for dominance. Our website maintenance services include uploading of new content, on-site love linking and SEO optimisation, security updates, site backups, to name a few.
Digital advertising campaigns
P and P understands the online media space and will develop a digital advertising strategy that dovetails with your communications to deliver measurable results - from design and development of your digital ads, media bookings, placement and measurement to regular reporting and evaluation. We might include a combination of tools - from a press office presence, banner ads, and sponsorship of portal sections, social media, mobile campaign, and crowd sourcing. To track your digital ads, we provide the media with tracking codes so that your investment is measurable and not wasted!
Google ad word campaigns
Google Adwords is an effective way to position your brand and attract customers. Whether the focus is on cost per click, monthly spend, sales, onsite time, we can help to reach your goals through powerful adword campaigns that are continually monitored and regularly adjusted to ensure that you get results. P and P keeps close to Google to understand the trends and developments and best practices on how to obtain high page rankings. With Google adwords, you can measure your ROI and change your campaign quickly if results are not achieved. Call us on +27 11 447-3511 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it and our google analytics’ boff will set you on the Google path to success!
Uploading of content on CMS
P and P has dedicated resources to generate and upload content onto your website to ensure that your window to the world is always up-to-date and relevant. We work with leading content management system (CMS) to support the creation, management, distribution and publishing of information. This covers the complete lifecycle of the pages on your site, from providing simple tools to create the content, through to publishing, and finally to archiving. This also manages the structure of the site, the appearance of the published pages, and the navigation provided to the users.
Integrated campaigns
Working closely with our PR experts, P and P develops integrated campaigns according to your business objectives. A product launch could include following ‘tools’ from the communication toolbox: Print, and online media release; Radio and TV interviews; a launch event; print and online ad campaign; social media, e-newsletters to both staff and customers; a mini site on the website; SEO; Google Ad words and printed collateral.
P and P will research, strategise and will customise all the tools at their disposal to create a campaign that addresses all the touch points of a specific target market. The most powerful aspect of an integrated campaign is the ability to put measurement tools in place to ascertain the effectiveness of the campaign, and how it contributes to the bottom line.
Give us a call on +27 11 447-3511 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we’ll to do a proposal and costing on an integrated campaign for a specific project and enjoy the results that roll in to give you bottom line results!
Web PR
Web PR should be an integral part of your Internet marketing strategy and, with the right PR wrapped around your brand, it can deliver big returns in site traffic. Our PR team is trained to maximise your presence on the internet by ensuring that your web PR is effective, consistent and relevant. We look at your keywords and ensure that your web PR is populated with the appropriate words to ensure that you are search engine friendly.
Search Engine Optimisation (SEO)
SEO allows you to reach these users to bring them to your website using targetted strategies unique to your company and industry. To get more traffic you need more rankings, which are determined by two primary elements: onsite optimisation and offsite optimisation. In a nutshell, onsite optimisation is the work done on your website, and is influenced by the content pages on your website. Offsite optimisation aims to boost your online popularity and is measured by the amount of sites that link to your website. Each link is seen as a ‘vote’ - the more ‘votes’ you get the more popular your website becomes, resulting in top 10 rankings.
P and P specialises in providing SEO for all your web content to ensure that your web site is listed and organically appears up front in the major search engines. SEO is a most effective way to generate traffic and boost conversions using the power of the search engines. Call us now on +27 11 447-3511 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a proposal or quote on making you popular on the search engines.
Content development
P and P writes search engine optimised content for your website that is both search engine friendly and appeals to your target audience. Through carefully chosen keywords woven into your content, we can increase your online presence and ultimately increase enquiries, leads and sales according to your objectives.
Excellent web content development is the source that drives all your marketing efforts; brand awareness, brand recognition, and long-term, online reputation. Through our excellent and optimised copywriting we can help you present your message and measure its impact on your target audience. In a nutshell, content is king on the web!
Design and development of website on Joomla/or other platforms
By looking at our client’s needs, we can determine which platform is best suited to the site objectives. Although P and P loves Joomla! we are ‘platform agnostic,’ so we can choose from an array of platforms - from Wordpress to Sitecore – to suit your budget and needs.