Public Relations

P and P has an astute understanding of what good PR is and how to leverage this powerful communication tool to your best advantage. We have a long and strong track record of results.

With the shift to digital over the past couple of years and the reduction of print, P and P has a digital division to supports its communication drive into the space.

We have worked extensively across  ICT, industrial, engineering, mining, FCMG, retail, packaging and print, legal to financial services, so we have a knowledge of the different market sector. Besides our experience in the B2B sector, we’ve also gained lots of valuable experience working in the Business to Consumer space, where a lot of our clients also operate.

Occasionally and very selectively, we take on high profile consumer campaigns so that we keep our contacts and skills sharpened in this area, to bring our experience into the B2B space.

The Vertical Target Market Approach

Some clients have multiple target markets where there products and services have many diverse applications used across a wide range of audiences.  To this effect, P and P has developed the expertise to drill down into these various vertical market sectors and reach them by using the appropriate language, media and platforms. Integrated campaigns work magic in this space – ask us about our case study of a leading legal firm addressing the advertising fraternity; or about our multi-national technology client reaching 4 different sectors through integrated campaigns. The results talk for themselves!

Our comprehensive range of PR services, outlined below, is always underpinned by a strong strategic approach that supports your business objectives.  So, it’s not just about writing a media story and distributing it to the media. It’s more about supporting your brand with carefully crafted messages that through repetition persuade your audiences to trust in you and buy your product or services. It goes even further than that – it’s not just about buying a product, it’s about creating meaning!

In addition, our PR services are always approached in terms of integrating communications. In some instances, P and P will execute all the marketing services, or only aspects thereof, depending on our clients’ relationship with other suppliers.

With many years of experience of integrating communications, P and P will often drive the process and co-ordinate the different aspects to ensure that the campaign “sings off the same hymn sheet”.  Ask us about our case study of driving the integration process with one of the largest mining suppliers, and working closely with the media placement and ad agency to launch the campaign.

Our range of services includes:

• PR strategy and plan

• Development of PR boiler plates and key messages

• Media strategy and relationship building and management

• Media training where necessary

• Media monitoring of features and surveys

• Writing and placement of media stories; media interviews

• Press cutting service

• ROI reporting

• Internal and customer newsletters (print & online)

• Web PR

• Integrated campaigns

• Provision of other content (e.g. websites; email shots; presentations; speeches)