Integrated campaigns

Depending on the clients ultimate goal, a product launch will include the following ‘tools’ from the communication toolbox: Print, broadcast and online media release and interviews; an event; printand online ad campaign; social media, e-newsletters to both staff and customers, a mini site on the website, SEO, Google Ad Words and printed collateral. P and P will research, strategise and will customise all the tools at their disposal to create a campaign that addresses all the touch points of a specific target market. The most powerful aspect of an integrated campaign is the ability to put measurement tools in place to ascertain the effectiveness of the campaign, and how it contributes to the bottom line.