Research/Strategy
RESEARCH / STRATEGY
Good marketing is underpinned by a solid value proposition and communications’ strategy.
P and P provides clients (and partners agencies) with PR and communications’ strategies and plans on a project basis or as part of an integrated service. Let our highly experienced consultants provide your organisation, yourself or your client with a cost effective and implementable strategy that takes into account the following criteria:
- Defining your target markets and your customers’ needs
- Unpacking your company’s products and solutions
- Highlighting business benefits for your customers using your products services/solutions
- Positioning your company, products and solutions to differentiate you in the market place
- Developing your value proposition which guides all marketing and sales
- Developing a communications’ strategy for internal and external target audiences
- Developing a communications’ plan in line with your strategy
- Rolling out your communications’ plan
- Setting metrics for measurement, evaluation and reporting.
For more information, contact us
Why P and P?
- Experienced communications’ consultants (we are not social media managers)
- Alignment of communications’ strategy with business goals
- Measurable results
- Excellent media and influencer relations
- Experienced writers
- Impactful integrated approach
- Flexible cost structure to suit your budget
- Extension of your marketing team
- Multi-sectoral experts
- Collaboration with excellent partners for graphic design, photography, social media, analytics etc.
- B-BBEE Level 4
Public Relations
P and P offers a range of public relations and communications services to suit your individual requirements and budget. There services include strategy, development and implementation, positioning and messaging, media strategy, engagement and monitoring, media relationship building, writing and syndication of media stories. Read More.
Digital
P and P’s digital communications’ services are measurable and complement the traditional PR services. A hallmark of P and P’s digital services are the roll out of successful integrated campaigns focussed on digital platforms that engage the target audience across B2B sectors with the purpose of generating interest and enquiries to drive sales. Read More.