Book Publicist
BOOK PUBLICIST
Services for Indie Authors
- Pre-launch visibility
- Launch momentum
- Post-launch sustainment
Each campaign is tailored to genre, audience and author comfort level and budget.
Digital Book Promotion
- Bookstagram Promotion: visual storytelling, reviews, community
- BookTok Discovery Campaigns: discovery-driven short-form video
- Facebook Reader Communities: ads, older reader audiences etc
- YouTube & Author Video Content: interviews and evergreen content
- LinkedIn Promotion for Non-fiction Authors: profile and posts
Trish will help you repurpose content intelligently across platforms to maximise reach.
Reviewer, Blogger & Influencer Outreach
This is a powerful communication tactic to launch your book:
- Book reviewer identification
- ARC coordination
- Personalised reviewer pitching
- Review amplification
Trish will advise on the best tactics here, which is usually to focus on credible, engaged micro-reviewers, rather trying to score mass follower clicks with major influencers.
Traditional Media Relations
As an expert in traditional media relations, Trish will assist with
- Press releases and media kits
- Media interview coordination
- Radio, podcast and print outreach
Traditional media remains a powerful credibility builder, especially when integrated with digital visibility.
Author Brand Building
For authors seeking long-term growth, Trish can also assist with:
- Brand positioning and creation
- Platform strategy
- Festival and event pitching
- Thought-leadership positioning (especially for nonfiction)
How it Works
In order to launch your book in a sustainable manner, Trish’s approach is:
- Author platform strategy
- Festival and event pitching
- Thought leadership for non-fiction authors
How the Book Publicity Process it Works
In order to launch your book in a sustainable manner, Trish’s approach is:
- Strategic, not scattergun
- Ethical and authentic
- Collaborative and realistic
She works closely with authors to:
- Set achievable expectations
- Focus on the right platforms
- Build momentum without burnout and disappointment
- Protect the integrity of the work
Publicity is never guaranteed, but as a but as a book publicist in South Africa and a PR and communications specialist, professionalism, preparation and persistence significantly increase the odds.
Who Trish Works With
- Independent and self-published authors
- Debut and emerging writers
- Fiction and nonfiction authors
- Authors open to collaboration and visibility
- Writers who value professionalism and process
Book Publicity Packages
Trish offers offers structured book publicity campaigns and packages, ranging from foundational visibility campaigns to fully integrated launch and long-term brand-building programmes to suit your needs and budget.
Why Work With a Book Publicist
- Over 40 years’ experience in PR and communications
- Strong understanding of South African media
- Strategic, integrated approach
- Respect for the author’s voice and boundaries
- Genuine passion for books, writing and reading
P and P founder, Trish Pichulik understands both the creative heart of a book and the strategic demands of publicity, and she helps bridge that gap for her clients.
Book Publicist in South Africa
Let’s talk about your book
If you are an independent author based in South Africa looking for professional, thoughtful and strategic publicity, Trish would love to be part of your journey and discuss your book and your goals.
Please get in touch to arrange a meet ‘n greet or fill in the form below.
Email: trish@pandp.co.za
WhatsApp: +27833782903
Website: https://www.pandp.co.za/services/book-publicist/
Instagram: @trishpichulik
Ready to give your book the visibility it deserves?
Why a Book Publicist?
- Visibility gets your book noticed
- Strategic publicity reaches the right readers
- Media exposure builds credibility
- Book reviews drive discovery and trust
- Expand your digital presence across platforms
- Build your author profile and brand
- Turn your book into opportunities.
- Amplify your book launch and events
- Revive old titles and relaunch your book
- See our flexible packages to suit your budget and needs