PP and P’s digital communications’ services are measurable and complement the traditional PR services. A hallmark of P and P’s digital services are the roll out of successful integrated campaigns focussed on digital platforms that engage the target audience across B2B sectors with the purpose of generating interest and enquiries to drive sales. We’re experts in providing digital content for all digital platforms including social media.
Google is a powerful force when it comes to the internet, advertising online and search engine optimisation. We have great insights into the Google algorithms and strategies; this is a critical component to any digital strategy and is directly linked to the digital content that is generated. The fresher and most up-to-date links and content you have; the higher the ranking on Google.
- Digital strategy
- Design, development and maintenance of websites
- Digital content (articles, blogs, Facebook, Twitter, Google plus, LinkedIn)
- Search Engine Marketing (PPC and Search Engine Optimisation (SEO) – onsite and offsite)
- Web analytics – measuring and reporting on your online activities
- Digital advertising campaigns (from concept to design, design production, bookings, roll out and distribution). Includes native and display advertising
- Social media strategy, implementation, monitoring and reporting
- Digital training and education for staff and stakeholders
- Mobile marketing solutions
- Integrated campaigns – using select online and traditional communications’ tools to generate interest, enquiries and sales