SEO stands for Search Engine Optimisation and relates to getting your site listed in the organic results of the Search Engines. In a nutshell, SEO is the most effective way to generate traffic andboost conversions using the power of the search engines. SEO allows you to reach these users to bring them to your website using targeted strategies unique to your company and industry. To get more traffic you need more rankings, which are determined by two primary elements: onsite optimisation and offsite optimisation. In a nutshell, onsite optimisation is the work done on your website, and is influenced by the content pages on your website. Offsite optimisation aims to boost your online popularity and is measured by the amount of sites that link towards your website. Each link is seen as a ‘vote’ – the more ‘votes’ you get the more popular your website becomes, resulting in top 10 rankings.