Online marketing – know which campaign yields the highest ROI

Web analytics – now you know if your advertising truly works!

Since companies are spending more and more advertising revenue online, it makes financial sense to be able to determine which online marketing efforts yield the highest ROI. Ultimately any savvy marketer wants to know:

• If a marketing campaign is successful?
  
• For every rand spent, what will the Return on Investments be?
• Which parts of the campaign are most or least successful?
• How to save or invest money to optimise marketing spend?
• What needs to change to optimise results?

Web analytics is used to track and measure campaign results to enable marketers to answer these questions correctly and gain valuable insights into the type of success that their marketing efforts produce.

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