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P and P Team Strengthens

11th June 2012 – Johannesburg – P and P Communications, an integrated communications agency based in Hyde Park, announced the appointment of Elfrieda Tyrer as account director as of the 1st June 2012.

“This is an exciting time for P and P. In line with our growth strategy, and in a bid to provide our existing B2B clients with a more focussed service, it was fitting to strengthen our dynamic team. Elfrieda’s role in this position involves strategic counsel for our various B2B industrial and ICT clients, maintaining relationships and ensuring client satisfaction,” says Trish Pichulik, MD at P and P.

Elfrieda brings with her 20 years of experience in the marketing and communications environment, of which, over 9 years were in B2B communications. She has worked for companies that include Atlas Copco – a manufacturer and supplier of mining and construction equipment and Canon South Africa.

Her excellent strategic market ability, supported by the ability to effectively implement strategic plans and goals are qualities required today to ensure that clients get excellent Return on their Investment.

“I look forward to working with the P and P team and its clients. What excites me about this position is that I will get to work closely with both the PR and Online team to leverage the integrated communications’ platforms we have at our disposal to ensure great traction for our clients. I can’t wait to hit the ground running and help our clients achieve their goals,” concludes Elfrieda.

Issued on behalf of P and P Communications

Contact: Trish Pichulik on +27 11 447-3511 email: Trish