Category: Articles

When it comes to building a strong brand a companies marketing and public relations departments need to work together like a well oiled machine. Marketing and public relations are two aspects of a business which if not considered carefully will never be able to produce the results of building a strong brand for any company. This article explains how the two sectors work together to form a strong brand.

Marketing Department

Just because you classify your business as small now does not mean you must think small forever. Growing a business is about doing the best with the resources you have now but planning for bigger growth in the future. A marketing agency can help you to take your present day small business and expand it to reach its full potential. In this brief article we will be exploring some of the ways in which a marketing agency can help your small business.

Building a corporate identity

When it comes to keeping abreast with buyers behaviours and trends, companies need to incorporate enterprise marketing to meet current and future needs of their customers. Marketers need to be clued up with regards to the different channels used by their audiences. Internet marketing, social media marketing and mobile marketing are the three avenues which should be concentrated on in order to reach a larger percentage of a company’s target audience.

Business to business advertising is about the marketing of your business not to a general audience but to a very specific audience, that being other businesses. In order to manage your business to business advertising effectively you will need to know the ins and outs and why it differs from advertising to the general public.

The differences

In the field of business, the supply chain is a series of activities that happens when taking a raw material or natural resource and transforming it in order to produce a final product which is then sold to the end user. There may be a number of resources, organisations, people, activities and information involved in creating the end product and at each stage of production, organisations are needed in order to to produce the final product.

There may be some confusion as to what a communications company is and just how one can help your business. In this article, we answer your most urgent questions regarding communications so that you will know how a communications company can help you.

What is a communications company?

Welcome to the digital age also known as the information age, a period of time in human history where information can be sort at the few clicks of a mouse or device and where information can be shared at super fast speeds. No matter what type of business you have if you have not adapted your company’s marketing strategy to keep up with the times you run the risk of missing out of reaching your target market..

A wise business owner is one who knows when it is time to ask for help in growing their business. Approaching marketing agencies in Johannesburg is a smart choice and a step in the right direction for those business owners who either want to revive an existing business or take their business to the next level.

Whether it be for marketing or advertising, any good strategy will have two components; market analysis and action steps. Marketing and advertising companies will help your company in the development of strategies that work. Strategy is about thinking ahead so that your business can continue to grow despite changing times and trends. In order to have a good strategy for the future you need to have these two components in place but each component is much more intricate than it seems at first glance.